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Deep Latch
Lead with the CHIN to get your baby to open WIDE from the start. Make sure your baby's chin is visible and there is space between chin and breast. If they are tucking their chin to feed, they likely have a shallow latch which leads less optimal drinking and sore nipples.
Nose to Nipple
Don't just put your nipple in your baby's mouth. Nose should not be touching the breast (and you should not have to hold it off their face) - if you are, then they are positioned too high up, so move baby down to where they start the latch with your nipple lined up to their nose - they need to tilt their chin to the breast and come up and over the nipple to latch deeply. Imagine your nipple pointing to the roof of their mouth.
Baby to breast, not breast to baby!
Look for rounded cheeks. They should not be dimpling.
Effective sucking/swallows are seen in the whole jaw and up to your baby's temple, not just at the mouth.
Breastfeeding should NOT hurt. Sucks should feel like tugging only. If you feel any pinching or burning, then break latch and attempt for a deeper latch with above steps.
Both of your baby's arms should be around the breast like a hug, with your baby tummy to tummy and pulled in close. They should not be lying on their back where they have to crank their heads to try to get the nipple, this leads to shallow latches, pain and nipple trauma.
Five S's for Calming
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